Change4Life founded in January 2009. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. Here are 5: 1. 3. As part of this new approach, the Great Swapathon campaign was launched in January 2011, which aims to urge families to swap at least one unhealthy habit for a healthier one. It is quite possible that you may give them a hint of overconfidence or lack of confidence. 13. E.g. In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. Delegating. 2003 - 2022 Diabetes.co.uk - the global diabetes community. The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. We can not succeed alone. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. Each campaign has in its own way given information on the health risks and what can prevent them. All work is written to order. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. It would also tell people where to go for more help and advice. The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. . It will then go through whether enough is being done to promote healthy lifestyles. Step 5: Now, move to the weaknesses part. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. It also revealed that it was significantly more cost-effective to recruit people into the programme via peers and by using public sector institutions, such as schools, than via mass media advertising or on-street promotions. NHS certified education, meal plans and coaching to lose weight, reduce medications and improve your HbA1c. The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. Strengths and Weaknesses of Research into Health Promotion. Change4Life was launched in 2009 as part of a national ambition set out in the government's Healthy Weight, Healthy Lives (2008). Join 614,096 people who get the newsletter, How to bring down high blood sugar levels, Hyperosmolar hyperglycemic nonketotic syndrome. Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. Change4Life is Englands first ever national social marketing campaign to reduce obesity. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. Change4Life is the Department of Health's national public health campaign, which began in January 2009. Other government departments took part by aligning their communications. (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. Poor communication. There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. The proportion of men who smoke has risen since the ban while there has been no change among women. Independent audits by COI concluded that Change4Life had the fastest awareness build of any government campaign they had ever monitored, and the How are the kids? questionnaire was the most cost-effective response mechanism in government. The Liberal Democrat Health spokesman Norman Lamb stated stark figures which demonstrate the governments strategy on smoking has not been successful. Second, add additional context and a specific example or story of how this trait has emerged in your professional life. The campaign was developed (and is being delivered) at great speed. Andrew Lansley, Health Secretary. This equates to over one million mothers claiming to have made changes in response to the campaign, The number of mothers claiming their children do all 8 behaviours increased from 16 per cent at the baseline to 20 per cent by quarter 4, The proportion of families having adopted at least four of the behaviours has increased, suggesting the campaign has persuaded people with much less healthy lifestyles to make an effort to improve their health, Basket analysis found differences in the purchasing behaviour of 10,000 families who were most engaged with Change4Life relative to a control group. Ability to deliver projects to budget and schedule. No man is an island and in today's world, ever before, a person relies on a team . . A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. Example strengths for job interviews Being adaptable Being proactive Building relationships Being willing to go above and beyond to help others Coming up with innovative solutions Communicating in writing Delegating A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look . Vaccination is an effective way to become immunised against diseases, however vaccination can be unpleasant and does not offer complete immunity. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. Already, around one-third of children and two-thirds of adults in England are overweight or obese. This phase is ongoing and has grown as the campaign has developed. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? Here we will discuss some exclusive strengths that can be handy in most cases. Project management. Employees, especially those who believe young people are unteachable, also value these qualities. If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! Pitfall #3- Passing Yourself Off as Perfect. For protection-there will be contraceptive choice, carrying condoms or access to condoms. Low adaptivity. Knowledgeable - Debaters rarely pass up a good opportunity to learn something new, especially abstract concepts. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. Whatever our achievement, it pivots around the team effort. The Hypo Program is the world's first and only structured education program. Shaun Bowen of B&B Studio had this to say: The advertising campaign for Change4Life uses shock tactics to focus our attention on the hidden nasties in our favourite foods. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. Find . The focus of the social marketing programme is on: The Healthy Weight, Healthy Lives research programme was developed to provide insights into the attitudes and behaviours of families with children under the age of 11 in relation to diet and physical activity. Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. Last financial year and next financial year? whose attitudes and behaviours place their children most at risk of excess weight gain), Provide insight into why those individuals hold the attitudes and behave as they do, Create a communications campaign to change those attitudes, Provide products (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours, Signpost people to services (such as breastfeeding cafs, accompanied walks, free swimming and cookery classes), Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour, The 1.4 million families who have children aged under 2, The 1.6 million families with children aged 2 to 10 whose children are most at risk of weight gain, Those ethnic minority communities (particularly Black African, Bangladeshi and Pakistani) where levels of childhood obesity are particularly high, Review of the existing evidence base in both academic and market research, Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveys, Qualitative research by 2CV into current behaviours and attitudes and opportunities for intervention focusing on those families identified as a priority in the segmentation, Proposition research by 2CV to identify the most effective ways of tackling the issue of family diet and activity levels and promoting behaviour change, Qualitative research with six ethnic minority communities Pakistani, Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh and Black Caribbean communities, While people know obesity is an issue (93 per cent of UK parents agree that childhood obesity is an issue of national importance) they do not realise that it is their issue (only 5 per cent of parents believe their child is overweight or obese), Parents routinely under-estimate the amount of food they and their children eat and over-estimate the amount of activity they undertake, A host of behaviours the research suggests are unhealthy (such as spending a lot of time participating in sedentary activities) have no perceived risk for parents, Healthy living is perceived as a middle-class aspiration, Parents prioritise their childrens immediate happiness over their long-term health, the link between poor diet and sedentary behaviour today and future health outcomes is not understood, Many parents have surrendered control over food choices to their children allowing children to decide what goes in the supermarket trolley, what they eat and when they eat it in order to avoid rows, Parents often prioritise filling children up over feeding them the right foods, Snacking has become a way of life in many households and is used in emotionally complex ways, for example as a reward for good behaviour and as appeasement, Many parents lack the knowledge, skills and confidence to cook from scratch and rely on convenience food, Coping strategies to deal with fussiness can create chaotic, unhealthy family mealtimes, Most parents believe their children are already active (confusing being boisterous with being active) and believe that schools are already doing enough to make sure children are active, Sedentary activity (for example watching television and playing computer games) is encouraged by parents because it frees up their own time and they may lack the inspiration or motivation to be more active, Parents often believe it is too unsafe for their children to play outside, Some mothers lack the confidence to take part in physical activity with their children, Parents habitually use cars for short journeys because they believe it is more convenient and they attach status to car usage, Be concerned that weight gain has health consequences, Recognise their families are at risk and take responsibility for reducing that risk, Ask Use a variety of mechanisms to ask as many families as possible about their own behaviours, Benchmark Use mass media to bring results to life and tell people how they and their neighbours stand in relation to the nation, Create practical goals Allow families to select a behaviour to change, based on their own needs and aspirations, Record Provide a mechanism for individuals to record their own behaviour, Report back Tell the nation how we are doing, Increasing consumption of fruit and vegetables (5 A Day), Having structured meals, especially breakfast (Meal Time), Reducing unhealthy snacking (Snack Check), Reducing fat consumption (Cut Back Fat), 60 minutes of moderate intensity activity (60 Active Minutes), Reducing sedentary behaviour (Up & About), To reach 99 per cent of families living in England (defined as an opportunity to see the campaign), For 82 per cent of all mothers with children under 11 to recall the advertising campaign (as measured by the tracking study), For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as measured by the tracking study), For 100,000 families to complete How are the kids? questionnaires, For 200,000 families to join Change4Life (defined as registering their details with the programme), For 33,333 families to still be involved with Change4Life after 6 months, To generate 1.5 million responses (calls, web visits or paper responses), Providing lower-cost fruit and vegetables (Tesco), Selling 70,000 family bikes at cost (Asda), Sponsoring the London Marathon as the Flora Change4Life London Marathon (Unilever), Funding free swimming for all customers (British Gas), Monitoring campaign exposure and visibility to the target audience, Tracking the development of a social movement, Three in 10 mothers who were aware of Change4Life claim to have made a change to their childrens behaviours as a direct result of the campaign. All national partners are also required to complete and submit activity application forms for approval by the DH. They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. . However, it is what is needed as it could change behaviour. It has gone through the strengths and the criticisms of the changes. This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. These included items like an activity book, information booklets, snakes and ladders game or a pedometer. Your business' presence will help you gain exposure to potential customers. Overworking and not delegating. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. The practical steps that Change4Life advocates will help people to improve their diet and health, for example, by swapping sugary foods like soft drinks for healthier alternatives, cutting down. 5. What distinguished them was that they would be willing to do more than help their own families. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. This skill can help them develop relationships with their managers and other members of their teams. 3.) (Department of health, (b) 2010). "We have to make Change4Life less a government campaign, more a social movement. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. Firstly, you need to remember that we all . They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. The formula for your answer is easy to follow: First, state your weakness. This led to the creation of a three-year marketing strategy to drive, coax, encourage and support people through each stage of the behaviour change journey. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. There is no political agenda as is often the case with government aid, and thus aid is not 'tied aid' - it . Want create site? (M Prasad is Sr. Contents Page Prelims v . How much has Change4Life cost since it began in 2009? Our history. General intelligence - you excel in . (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. Info: 4302 words (17 pages) Nursing Essay If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. The programme also set out to recruit local supporters someone from the community whose job it is to promote healthy lifestyles, or an individual who has influence with the target audience (such as a member of a community-minded voluntary group, club or registered charity). (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. strengths and weaknesses of change4life. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. 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