Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. Mediaocean CEO Bill Wise has strong words for The Trade Desk. Sign in to enter the largest storehouse of C-level execut Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Bill Wise is the founding CEO of Mediaocean. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. No credit card required. } Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections 4 Mediaocean reviews. The big tech companies have become so powerful. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. forms: { The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. {{ userNotificationState.getAlertCount('bell') }}. Bill Wise is the founding CEO of Mediaocean. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. } With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. listeners: [], He comes to. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Search over 700 If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. All Rights Reserved. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. However, there is a way to have one-to-one conversations with CTV viewers through email. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. NARDONE: Its more important than ever. 120 Broadway, New York City, New York 10271, US, View With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. window.mc4wp = window.mc4wp || { accidentally left out several countries' worth of critical data in Excel. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. The economy and markets are "under surveillance". event : evt, He is also a Co-Founder and serves as Chairman at Yobi. event : evt, WISE: No, we're both neutral and independent. Lots covered here. To access all the content for free, please sign up by entering your email. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. He is the proud father of Connor, Kate and Charlotte. 2023 PitchBook. Know Your Worth. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Copyright 2023 Beet Media, LLC. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. Sign up for a free account. We look forward to providing you with even more cutting-edge market research, as Topio Networks. . Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Thats another immediate win for our combined customer base. He explains it as a natural cycle in private equity where Vista held ownership for over six years. He holds a B.S. Bill Wise, CEO, Mediaocean. free lookups / month. ); Can A Blockchain Platform Restore Trust In Media Buying? [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. With the new ownership, the path ahead means aggressive via organic growth acquisitions. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Get 5 free searches. Flashtalking is the leader in dynamic creative optimization. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. See Bill Wise's compensation, career history, education, & memberships. We look forward to further enabling your success in the days, months, and years to come. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Its gonna be a year of reckoning for sure. The Mediaocean integration is the single largest Flashtalking has as a company. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. Up to 5 With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. million verified professionals across 35 million companies. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. Get contact details including emails and phone numbers Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. Diversity of thought and experience makes us stronger. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. We are the global system of record for the advertising industry,. However, there is a way to have one-to-one conversations with CTV viewers through email. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Thanks Matt and Bill. Same platform but with new and improved features. BILL WISE: We've been partners for many, many years. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Its gonna be a year of reckoning for sure. on: function(evt, cb) { Today, that deal closed. callback: cb With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. A Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. As one blogger sums up scathingly: . Great conversation. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. We spoke with Mediaocean CEO Bill Wise about the new investors. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. listeners: [], Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. 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